If you have ever worked in a business that has to manage their website analytics then you know that there’s usually a select group of people within your organization that are privy to advanced reports. These reports are rarely found on regular dashboards and if they are, it’s usually buried under a ton of other information.

When it comes to analyzing data and understanding your website visitors, Google Analytics is the tool you probably already have in your toolbox. It’s flexible, robust, and free!